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Most Popular Articles
Sample
the most popular articles on Small Business Trends
over the past month:
MySpace
Not Much Value to Most Small Businesses
- MySpace.com, the wildly-popular networking site
for teens, is now the largest Internet property.
Some suggest that MySpace may be a great venue to
promote your business. Well, maybe so, if you
are a tattoo artist. This article generated
a lot of controversy -- see what others had to say,
and then weigh in with your thoughts.
The
Little Detail that Matters for Small Retailers
- In this guest column, popular guest writer John
Wyckoff says no one ever talks about the condition
of the restrooms as a key to growing a retail
business -- but maybe they should. Restrooms
give customers clues as to how you run your business
and the attention you pay to the details.
Baby Boomers Go Into Un-Retirement - There are 78 million Baby Boomers (those born between 1946 and 1964). That's one-fourth of the U.S. population. And every seven seconds, one of them turns 50. Yet, we Baby Boomers do not want to go off to endless days of golf and shuffleboard. Instead, today's Boomers are going into “un-retirement,” where they continue to work. Going forward, Baby Boomers will balance work and play, instead of going into a period of play-only.
Entrepreneurship on the Rise in U.S. - The numbers of microbusinesses with no employees (i.e., non-employer firms) are rising. Out of the 25+ million small businesses in the United States, the vast majority -- 18,649,114 -- are tiny firms with no employees. It is a great time to be an entrepreneur, and those brave enough to take the plunge will have plenty of support.
Strategies for
Leveraging Word of Mouth -
The theme of this year's Warrillow Summit was about
how to trigger positive "word of mouth" among
small business customers. Malcolm Gladwell's book,
The Tipping Point, offers a structure for
how to think about word of mouth, with its designations
of mavens, connectors and salespeople. It's
all about identifying key influencers who can help
spread the good word about your company and its products
or services.
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