 |
 |
WHY ADVERTISE ON SMALL BUSINESS
TRENDS?
Get your product or service in front
of 20,000 highly-targeted small business and corporate professionals.
We attract information-hungry readers
through original content from industry experts (examples here
and here)
and through niche trends commentary that is difficult to find elsewhere
(examples here
and here).
You can advertise on Small Business
Trends at a fraction of the cost of larger sites. On larger
sites your ad may be buried several pages deep, or have to compete
with too many other ads.
INFLUENCE & REACH As of February 1, 2005:
- Small Business Trends
and TrendTracker sites: 20,000+ visitors and
35,000 page views per month -- and growing fast!
- Newsletter: over
1,100 double opt-in, targeted email addresses. Growing by 10%
monthly.
- RSS feed subscribers:
estimated 750 - 1,000
DEMOGRAPHICS
- Small business owners and managers;
start-up entrepreneurs; corporate marketing and sales managers;
and service professionals such as attorneys, accountants and consultants
who serve small businesses.
- Most of them are responsible for
making or influencing purchase decisions about B-to-B products
and services.
- Over 75% are from the United States.
Others are from Canada, the United Kingdom, Australia, Europe,
India and the Pacific Rim.
- Age range is primarily 25 to 55.
- Small business owners and entrepreneurs
include the following sub-groups: women business owners; Baby
Boomer entrepreneurs; business services firms; stay-at-home Mom
entrepreneurs; high tech entrepreneurs; immigrant entrepreneurs;
online and brick-and-mortar retailers; independent professionals
such as management consultants, authors, and freelancers; franchise
owners; and global small businesses.
- Small Business Trends
is followed by many journalists and market analysts who track
the small business market, giving your ads broader impact.
ADVERTISING OPTIONS
On Small Business Trends
and TrendTracker Sites (both included):
- Button ad (up to 120 x 90 pixels)
plus 2 lines text in top site box -- prime visibility on every
page. Price = $300 month
- Text link or button on left sidebar.
"Above the fold" price = $150 per month. "Below
the fold" price = $100 per month.
- PowerBlog Review Sponsorship: includes
your button or banner ad at the top of the master post in the
main
PowerBlog Review section (consistently one of the 10 most
popular pages), and at the bottom of each individual PowerBlog
Review issued during the commitment (minimum 4 per month). Price
= $350 month.
On Newsletter (example
here):
- Center page ad up to 2" x
2." Price = $135 per edition.
- Button ad (up to 120 x 90 pixels)
on right sidebar. Price = $85 per edition.
AUDIO PACKAGE DEALS
We offer package deals that include
audiocasts on a sister site called SMBTrendWire.com.
Price = $350. Includes:
- Sponsorship rights to a business
audiocast. Your product or service name is mentioned twice during
the audiocast as a sponsor, along with up to a 3-sentence message.
These audiocast recordings are averaging up to 300 listens per
month and are also syndicated as podcasts-- your ads remain indefinitely.
- Button ad (up to 120 x 90 pixels)
on the SMB TrendWire site for the event page (example
here), which remains indefinitely.
- Button ad (up to 120 x 90 pixels)
on the Small Business Trends site in the promotional
posting about the event.
TERMS & DISCOUNTS
We offer significant discounts for
multi-month placements: 15% off for 3-month commitments; 20% for
6-month commitments.
All creative is subject to approval. We are unable to accept Flash
and animated ads.
You may pay with credit card or bank
transfer, via PayPal. Once your order is placed we will issue a
PayPal invoice -- the process is easy and fast. Prices subject to
change in the future.
Email
Anita for more information.
Or try me on AOL or Yahoo Instant
Messenger. Screen name = smallbiztrends
THANK YOU for considering Small
Business Trends!
|


|
 |