PASADENA, CA (September 2, 2008) - NearU Search, a premium SMS search company, has launched a functional demo for “Qpons”, a tool that will enable small local businesses to quickly and effectively implement mobile marketing campaigns. Text messaging (SMS) is fast-becoming the most lucrative opportunity for content providers, advertisers, and small local businesses to communicate with their customers. Since the message arrives on a personal handset, this medium can offer unprecedented immediacy and relevancy to the end user. With a service like NearU, the mobile phone is poised to become the perfect conduit into (literally) the consumer’s pocket.

“It’s a way for small local business owners to reward their best customers. They can provide special offers, discounts, event invites, news, or anything else their customers might find valuable,” says Matthias Galica, Product Manager for NearU. “In return, the business owner gets the holy grail of marketing: their target consumer’s undivided attention.”

The best part of Qpons is that the interaction works both ways, further empowering the end user. A customer can use their mobile phone to search for Qpons locally then choose the ones that appeal most to them. For business owners, Qpons will provide monthly reporting to accurately measure response rates and return on investment. Rates will start at $40 a month for 500 messages. Business owners interested in using Qpons can try the functional demo at Qpons.NearU.us and reserve their company nickname and introductory pricing today.

About NearU Search

NearU Search is the leader in local search and premium text alerts. The company uses patented search technology to power local search and alert products through shortcode 63278 (NearU). NearU Search text products and services are designed to provide lifestyle information on the go to users who want to spend more time living and less time searching. The premium SMS products developed by NearU Search are available for mobile phones on all major U.S. carriers and boast the fastest response time in the industry.

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