Look Who is Appearing On The American Express OPEN Forum
As many of you know, I write for a number of online publications, one of them being the American Express OPEN Forum blogs. Not long ago, they gave me the go-ahead to open up that opportunity to the small business experts who contribute here at Small Business Trends.
That means it’s not just me writing articles at the OPEN Forum — now the Expert community from here is publishing over there, too.

Recent Submissions by the Community
We’ve had this program in place since August. Well over a dozen community contributions are published there to date. Here are some recent articles of the Small Business Trends experts published at the OPEN Forum (in no particular order):
- Laurel Delaney - McDonald’s: Local Footprint, Global Reach.
- Brent Leary - What CNN Can Teach Entrepreneurs About Social Media
- Dawn Rivers Baker - Making Life Difficult for the Self Employed
- Joel Libava - I Don’t Like My Franchise. Now What Do I Do?
- Ivana Taylor - Me to Customer: Don’t Let the Screen Door Hit You.
- Steve King - The End Of Online Auctions?
- Ramon Ray - Develop the Knack for Business Growth
- Deborah Brown - Crying Babies Trump Whiny Managers
- Zane Safrit - Small Businesses, Tear Down Those Walls
- Scott Shane - Entrepreneurs with Poor Credit Face Crunch
- Mark Anderson - Drowning in Red Ink, Er …. Let’s Call it Maroon
And we’ve just added a new face at OPEN Forum, too. Dr. Susan Reid, whose articles you’ve seen here, has her first article published this morning as part of the Small Business Trends Network on the OPEN Forum:
Ten Steps to Successful Online Book Marketing.
Please show your support by reading the Experts’ articles. If you like an article, click on the little black button “Yes” underneath the article title indicating you found it useful. That will tell us which topics you want more of.
Turning into a Thriving Community
It’s turning out to be quite a thriving blog over there. Guy Kawasaki, an Apple Fellow at Apple Computer turned venture capitalist, is writing there. Scott Belsky of the Behance.com creative network writes there. John Battelle, former co-founding editor of Wired magazine and now CEO of Federated Media, posts there. Mike Masnick, founder of Techdirt is contributing there. And members of the Techdirt Insight community are now also contributing, in much the same way as the Small Business Trends Expert community.
There’s also a timely brand spanking new section over there titled “The Economy.” (Pretty timely you’d say, right?)
Opportunities for the Small Business Trends Community
I’m really happy to be able to provide this opportunity for the experts in the Small Business Trends community. It means that each person gets a chance to share their expertise on small business topics to a wider and different audience over at the OPEN Forum.
Here is the description of the criteria for becoming part of this select group of small business experts:
The Small Business Trends Contributors are a network of small business experts sharing insights on a wide variety of timely topics affecting entrepreneurs and small business owners of all types. The Contributors are themselves small business owners and entrepreneurs or those who deal daily with small business and entrepreneurship issues as academics, analysts, consultants, journalists.
Each brings a unique perspective – and an area of expertise, be it global business, franchising, startups, business trends, online business, marketing, technology, customer service, human resources or hiring. Each is chosen for their ability to look at issues and distill them down to what entrepreneurs and small business owners need to know to make decisions and run their businesses. Each Contributor speaks with a unique, no-nonsense voice about key issues.
A big thank-you to all of the small business experts for lending their time, expertise and valuable contributions. And many thanks to American Express OPEN for being so welcoming of multiple voices.
Looking for More Experts
Finally, if you’d like to know more about this program and whether you can be involved by becoming a Small Business Trends Expert, drop me a note at: anita - at - anitacampbell.com. Tell me the topic area(s) you want to write about — be specific. And point me to a few writing samples.
I am looking for those who have something fresh and interesting to add to the conversation, and who currently are bloggers or regularly write articles. You must also want to become an ongoing part of the community — no one-time submissions por favor. Only original articles are accepted — we do not republish previously published materials.
(Usually I get inundated with responses whenever I put out a call like this, so please be patient. I evaluate each request individually and respond as fast as my over-burdened inbox allows.)








October 10th, 2008 at 3:19 pm
There’s so much good stuff over there. I’ve been following for a while now and the contributions cover such a wide variety of topics. And I think it’s great that they are encourange and embracing the community of small business experts here as well. It’ll be exciting to see who else joins the ranks . . .
October 10th, 2008 at 4:06 pm
I agree with Chris. I’ve found a lot of useful articles over there the past few weeks. I especially enjoyed Laurel’s recent McDonalds article. It was interesting to see how a large company adjusts their products to meet the needs of international markets.
October 10th, 2008 at 4:09 pm
Congrats for taking it way BIGGER, Anita. You and the expert group do such a fine job here that it will be fun to keep up over there.
One thought, which is not totally related, but which I also think is hot on small biz owners minds is — weathering the current economic storm. I know you’ve written about it, shared about it. I had an idea on this front for creative financing.
I follow Jim Bruene at Netbanker, http://netbanker.com, and he covers banking/financial technology and one of the areas he’s profiled a bunch is Peer-to-Peer lending. He calls it Person-to-Person lending. P2P Lending. He’s written some awesome posts about how consumers are using these new web2.0 services and i think there could be something for the small biz owner looking to cover a small project or need, but sees existing credit lines shrinking. I think it would be worth some exploration to see if it could apply or be useful. I would enjoy a continued discussion around creative financing and recession-busting ideas…
Just my .008 cents now that the crisis has reduced my two cents…
TJ
October 11th, 2008 at 3:04 am
Plenty of good stuff over there. I am interested in global trade, so Laurel Delaney’s article, McDonald’s: Local Footprint, Global Reach, looks very interesting.
October 11th, 2008 at 6:20 pm
thank you anita for all you do for small enterprises. I am glad to have had the privilege of working with you and i will send you email about writing for OPen forum.
October 13th, 2008 at 6:16 am
I agree Martin. There are really a lot of good stuff there. I never missed to vote for SmallBizTrends experts in that forum.