Palo Alto, California – According to the recently published IAB Report on Social Media and Advertising (http://www.iab.net/media/file/2008_ugc_platform.pdf) advertising on social media sites generated $1 billion in revenue in 2007 and is expected to grow to 4.3 billion in 2011. However this marketplace is still proving a challenge for participants — advertisers and publishers alike.

Advertisers are looking for wide distribution and traffic that is high in quality and converts quickly. Advertisers are challenged to find and efficiently negotiate with the new wide array of blogs and user generated content sites.

Publishers are seeking access to more advertisers with better quality ads and higher payouts. Publishers find it increasingly difficult to select the right advertiser offering dynamic pricing options and manage inventory to improve overall payouts.

TierOneAds is an innovative solution that is designed to ease and resolve this process of trial and error. TierOneAds lets publishers define their price (effective CPM) for which they would like to sell their traffic. TierOneAds is then delivering traffic that is matching these bids. TierOneAds is right now building a pre-negotiated database of thousands of high quality publishers across the globe.

TierOneAds provides advertisers with a simple interface to target a wide range of social media sites with just one click. Advertisers pay a rate based on TierOneAds dynamic pricing mechanism and can track conversion instantly. A wide range of targeting options makes sure that only relevant users are reached. Already dozens of advertisers have signed up.

TierOneAds strives to connect publishers and advertisers in a simple and fun way. TierOneAds mission is to make advertising simple and profitable and allow publishers to concentrate on creating great content.

TierOneAds has been developed by Creative Weblogging. The company, headquartered in Palo Alto, CA, was founded in 2004 and has since become one of the the world’s largest blog media networks with operations in the US, Germany, China and France publishing nearly 200 premium blogs, updated by 300 editors around the globe. Creative Weblogging works with leading brands and advertisers like SAP, BMW and GM to create awareness and measurable results.

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