What do you do if industry prices are falling and your company is facing certain doom? A very human response would be to panic, worry and loose sleep over it.

But let’s face it - that isn’t going to solve the problem.

So how do you rise to the top and achieve success in that type of business environment? A simple shift in perspective along with some thinking “outside the box” can yield positive results.

Zane Safrit joined us on Small Business Trends Radio this week to discuss how his company achieved business success - and even growth - in the looming face of certain doom. He covered several important issues, including:

• Why customer service is a crucial area of focus;

• The importance of eliminating unnecessary expenses and how to determine which ones are not yielding positive results;

• What Zane’s company began doing for new customers and referrals to stand out above the rest and the huge positive response received from clients as a result;

• What Zane’s “Company Snitch” program is.

Zane Safrit has been the CEO of Conference Calls Unlimited, a service provider of web and audio conferencing and collaboration services, for over 6 years. During this time, the company has transitioned from competing primarily on costs to now competing on value.

Zane’s company overcame the darkness by thinking outside the box, shifting perspectives and focusing on value through customer service. Zane says listening is a key to success - listen to employees, advice, industry trends and customers. So why not listen to Zane’s podcast interview?

To do so, please visit the link below:
In The Face of Certain Doom, One Company Finds Success

If you’d like more information on this topic, check out:

Entrepreneurial Terror: How to Get Through the Dark Days and Into the Light

Celebrate Success: Fourteen Ways to a Successful Company

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