These days I do a lot of writing, and recently I tried my hand at writing a Guide over at Work.com, where I am a “Work.com Expert.” The subject of my first Guide is: How to Win a Business Award.

From my experiences serving as a judge of small business awards, I’ve learned a lot about that topic from the inside out. Not much is written on the Web about how to apply for and win business awards. So I felt the subject matter could be especially helpful for all of you who might one day apply for an award.

A Guide at Work.com is a highly structured type of article. When you are composing a Guide online, you must complete certain required sections.

I like the format a lot. As a writer, it forces you to be succinct and get to the point with actionable advice. As a reader, it is designed for easy Web reading. You can quickly glean what you need from the article.

Work.com is one of the new breed of sites that encourages outbound linking, too. When you write a Guide, you are prompted to list third-party websites where the reader can find out more. It also prompts you to list helpful blogs.

If you feel you have expertise to share, go over to Work.com, set up a profile, and then write a Guide of your own. It’s also a good way for you to get some online visibility to showcase your knowledge of a particular subject. It costs nothing — just some of your time.

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