Learn More about Local Search for Your Small Business
I will be at the Search Engine Strategies Local Search conference in Denver, Colorado on September 28, 2006 to learn all about the latest in local search trends.
Local search is an important issue for small businesses. I know that many of you draw the majority of your customers from within a 50-mile radius. It is possible to use the Internet to promote a local business like yours, but it requires a local-search strategy.
I’ve written before about local search, and the attention that search providers are placing on local search. It is only going to improve, as yellow pages sites and search engines try to capture more of the small business market attention. This Local Search Guide article outlines some of the improvements we can expect to see.
But why wait? Hear about local search straight from the horses’ mouths at Search Engine Strategies Local, as I plan to do.
The deadline for the early-bird sign-up is September 15th. I look forward to seeing you there. More information here.
August 24th, 2006 at 6:47 am
As a small marketing business, I have to understand the SEO process. Then I have to keep up with new SEO developments.
SEO is complex, and I’m a believer in getting good SEO experts to handle this function for my clients. While I’m not an SEO expert, I still have to have a basic understanding of SEO, so I can explain it to my clients so I’m in a position to justify hiring an SEO person.
I just wish there were a “SEO for Dummies” book!
Thanks for keeping us informed about SEO. Look forward to your reports when you return from the Denver conference.
August 30th, 2006 at 6:48 pm
Local search is definitely important to small businesses, especially considering the number of folks using the Internet these days…I’m surprised that the Yellow Pages company hasn’t stopped, or at least scaled down, their printed books in response to increased Internet search usage and decreased Yellow Pages book usage. It seems the money used to generate these books and distribute them could be better used elsewhere. A possible solution might be to distribute on demand (instead of door-to-door) and use their resources to build and promote better local search tools. MerchantCircle.com is working on helping small local businesses get their names out there without investing big bucks on ads.