Rob, the BusinessPundit, tells it like it is. His piece “Entrepreneurship: Don’t Drink the Kool-Aid” is a realistic look at small business and entrepreneurship. He writes:

“I was having coffee with my friend Deborah last week (who has proven to be an endless source of inspiration for blogging ideas) and I told her that I had finally written off my old views of entreprenuership. You see, I was in b-school in 1998 and 1999, so I was indoctrinated with certain ideas that weren’t necessarily true. For instance, I thought GE and Proctor and Gamble would soon be washed up has-beens. I thought everybody would soon do everything via the web. And when it came to entrepreneurship, I thought that you had an idea, or invented some new thing in your spare time, wrote a business plan, and VCs gave you money. I told Deborah that I didn’t believe that anymore — that so much ‘conventional wisdom’ about entrepreneurship was a lie. It just isn’t what people think.

‘So you’re not drinking the kool-aid?’ she asked. I just laughed. ‘Not anymore.’”

Go read the whole thing, including his list of the seven “real” ways businesses get started.

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